I’m an Operations Architect for beauty, fashion, and CPG, building the systems that help the world’s most beloved brands scale fast, make an impact, and secure an exit at the top of their game.

Areas of Expertise

Strategic Senior-Level Operations Leadership

Logistics and Supply Chain Architecture

Forensic FP&A Analysis and Cost Optimization

AI-Powered Reporting and Dashboards

Notable Work

Plum Vagiceuticals

Close-up of a hand holding a small bottle labeled 'moisturizing serum' with a transparent dropper on top.

Challenge
Launch women’s health brand in regulated category (vulvar wellness) in 12 months

Execution
Built end-to-end supply chain, including 3PL provider and specialized CDMOs for cosmetic, OTC, and 510K Medical Devices

Sourced and guided partners for branding to develop unique and beautiful brand presence

Hired lean team to manage marketing and operations

Result

Launched the brand and initial product within 12 months

Released second product 6 months later

10x-ed revenue year 1

Reduced CAC by 1200% from launch

Birkenstock

Front view of Birkenstock store with white facade, large glass window displaying shoes and a poster of a woman in blue overalls, and a blue sign with white text reading 'BIRKENSTOCK'.

Challenge
Increase warehousing capacity to meet demands of 300% YoY growth in US and CA

Execution
Led cross-functional project to transition to new 3PL provider, including WMS and automation integrations

Developed analytical insight dashboards to improve visibility into logistics costs

Presented strategic initiatives to C-level executives

Result

Birkenstock IPO’d

3PL transition completed with no reduction in inventory availability or negative impact to revenue

Uncovered over 150k in over-billings from parcel carrier

Trained 3 new team members to manage US and CA 3PLs

Luna Blankets & Flyby Wellness

A woman sitting on a bed wrapped in a gray weighted blanket, with a bedside table holding a lamp and books in the background, and a large plant nearby.

Challenge
Build infrastructure and scalable operational systems to support exponential growth and expansion of the DTC (Shopify) channel

Execution
Sourced and negotiated contracts with three separate 3PL providers, including one exclusively for reverse logistics

Implemented end-to-end tech stack for backend operations (OMS, ERP, Demand Planning, Analytics)

Devised strategic forecasting and ordering system for catalog of 600+ SKUs

Result

Scaled DTC revenue to meet scale on Amazon, from 5% to 50% of business volume during record year

Company secured an 8-figure exit one year after joining

I have worked with brands like:

The logo of Birkenstock, a shoe brand
Black and white logo for Plum Vagiceuticals
It Cosmetics Logo
luna blankets logo
FlyBy logo

Why Hire me

A portrait of a Lisa Krady, woman with wavy, shoulder-length blonde hair, blue eyes, and fair skin, wearing a white collared shirt, smiling subtly. The background is plain and neutral.

I'm the person a company hires when they're ready to tackle the daunting project that is too vital to continue delaying. The system overhaul. The infrastructure build-out. The deep forensic analysis. I dig in to the finest details, then back out to manage the full picture.

“Lisa excels at organizational planning; she built out a robust operations process and also implemented an ERP system that increased operational efficiency. It was a great pleasure to work with her!

— Former Colleague